Ezz Elarab opened an exclusive showroom dedicated to the DS in Egypt to represents the niche luxury brand. PSA group decided to separate it from Citroen to be a stand-alone brand.
Due to the importance of the event, A high-level delegation from PSA group was attending and headed by Philippe de Lafon the PSA vice president, as well as Sophie the DS brand manager at PSA group, also a large group of media were invited. The latest model of the brand “DS 7 CROSSBACK”, which belongs to the medium-sized SUV segment, will raise the ceiling of competition within this category in the Egyptian market.